Wow Momo Franchise Cost – Start Your Food Business in India

Aditya Singh
Oct 18
5 min read

The food and beverage industry in India is thriving, and one of the most exciting success stories in this space is Wow! Momo. From a small kiosk in Kolkata to a pan-India brand with hundreds of outlets, Wow Momo has become synonymous with innovation and quick-service food.

For aspiring entrepreneurs looking to step into the fast-growing QSR (Quick Service Restaurant) market, understanding the Wow Momo Franchise Cost and franchise model is essential. Whether you are a first-time business owner or an experienced investor, Wow Momo offers franchise opportunities that combine brand strength with attractive profit potential.

This blog provides a detailed, step-by-step guide on Wow Momo’s franchise cost, investment breakdown, eligibility, profit margins, application process, and much more.

Wow Momo Franchise Cost – Complete Investment Overview

The Wow Momo Franchise Cost depends on the type of outlet and location you choose. The brand offers multiple formats — kiosk, takeaway, and dine-in — to suit different spaces and budgets. The investment can range from ₹8 lakhs to ₹35 lakhs, depending on the scale of the outlet.

Why Wow Momo is a Great Franchise Option:

🍴 Popular Brand: High customer recall across major Indian cities.
📈 Fast Expansion: Over 500 outlets in India.
🧠 Strong Business Model: Efficient operations and support.
💼 Flexible Formats: Options for both small and large investors.
🔥 High Demand: Momos are now a mainstream snack, not just a niche street food.

Franchise Models & Cost Breakdown

Wow Momo offers three franchise formats to suit different business needs:

1. Kiosk Model

Ideal for: Malls, IT parks, metro stations, high-traffic markets.
Space Required: 150–250 sq. ft.
Investment: ₹8–₹12 lakhs approx.
Lower operational cost and fast ROI due to high footfall and minimal staffing.

2. Takeaway Outlet

Ideal for: Commercial areas with high walk-in and delivery demand.
Space Required: 250–400 sq. ft.
Investment: ₹12–₹18 lakhs approx.
Offers a larger menu and more sales potential compared to a kiosk.

3. Dine-in Restaurant

Ideal for: Prime locations such as malls, shopping streets, or stand-alone properties.
Space Required: 500–800 sq. ft.
Investment: ₹25–₹35 lakhs approx.
Full-service restaurant with seating and expanded menu options.

Detailed Cost Components

Here’s a general cost breakdown for setting up a Wow Momo franchise:

Expense Head	Estimated Cost (₹)
Franchise Fee	3 – 5 lakhs
Interiors & Branding	2 – 10 lakhs
Kitchen Equipment	2 – 5 lakhs
Initial Stock & Raw Material	50,000 – 1 lakh
Staff Hiring & Training	50,000 – 1 lakh
Licenses & Permits	50,000 – 1 lakh
Miscellaneous Expenses	1 – 2 lakhs

💡 Pro Tip: Investing in a prime location significantly boosts sales, especially for kiosk and takeaway models.

Space & Infrastructure Requirements

To maintain consistency and brand identity, Wow Momo provides strict infrastructure guidelines:

📍 Location: High visibility and heavy footfall area.
📐 Size: 150–800 sq. ft. depending on the format.
⚡ Facilities: Adequate power backup, water supply, drainage, and exhaust system.
🎨 Design: As per Wow Momo’s approved branding and layout.
🧼 Hygiene Standards: Regular audits and food safety protocols are mandatory.

Eligibility Criteria for Franchise Owners

Becoming a Wow Momo franchise partner doesn’t require prior F&B experience, but it does require commitment and business understanding.

Basic Eligibility:

Minimum age of 21 years.
Sufficient investment capacity to meet setup and working capital requirements.
Ownership or lease of commercial space in a good location.
Basic business knowledge and operational interest.
Legal documentation: PAN, Aadhaar, business registration, and GST number.

The company values entrepreneurial spirit and willingness to follow brand guidelines above all.

Step-by-Step Application Process

Here’s how to apply for a Wow Momo franchise in India:

Step 1: Online Application

Visit www.wowmomo.com and fill out the franchise inquiry form with your personal and business details.

Step 2: Initial Discussion

The franchise team evaluates your proposal and connects with you for further discussions.

Step 3: Location Assessment

Your proposed site is inspected for footfall, visibility, and feasibility.

Step 4: Documentation & Agreement

Submit necessary documents, sign the franchise agreement, and pay the initial franchise fee.

Step 5: Outlet Setup & Training

The company assists with outlet design, kitchen installation, branding, and staff training.

Step 6: Launch & Operations

Once the setup is complete, the outlet is launched with marketing support from Wow Momo’s team.

⏱ Timeline: On average, it takes 45–60 days from application to opening.

Training & Support

Wow Momo provides comprehensive training to ensure operational excellence:

👨‍🍳 Kitchen & Food Training: Recipe consistency, hygiene, and food preparation methods.
🧍‍♂️ Staff Training: Customer service, billing, POS usage, and presentation.
🧾 System Training: POS software, inventory control, and daily reporting.
📢 Marketing Support: Launch promotions, social media campaigns, and brand materials.
🚚 Supply Chain: Centralized raw material supply ensures uniform taste.

Profit Margin & ROI Potential

One of the main attractions of Wow Momo is its strong profitability. With a loyal customer base and high product margins, franchisees can expect healthy returns.

Revenue Sources:

Dine-in and takeaway
Online delivery (Swiggy, Zomato, etc.)
Bulk and corporate orders
Seasonal specials

Profit Margins:

Gross Margin: 50% – 60%
Net Profit: 15% – 25% after all expenses

Example Calculation (Kiosk Model):

Parameter	Amount (₹)
Monthly Revenue	5,00,000
Gross Profit (55%)	2,75,000
Rent + Utilities	80,000
Staff + Miscellaneous	70,000
Net Profit	1,25,000 (approx.)

👉 ROI is typically achieved in 18–24 months, depending on location and format.

Advantages of Owning a Wow Momo Franchise

🌟 Strong Brand Recognition: Instant trust among customers.
📈 High Demand: Momo is a mainstream fast food item.
🧠 Franchise Support: Extensive training, supply chain, and marketing help.
🏪 Flexible Models: Suitable for small and large investors.
💰 Healthy Margins: Attractive returns compared to many QSR brands.

Potential Challenges

Like any business, owning a Wow Momo franchise also has its challenges:

🏢 Prime Location Requirement: High rent locations may affect margins.
🧑‍🍳 Operational Excellence: Quality and hygiene need strict monitoring.
🥇 Competition: Both local momo stalls and QSR chains are competitors.
💼 Initial Investment: Requires significant upfront capital for dine-in formats.

Strategic location choice, efficient operations, and active marketing can help overcome these hurdles.

Conclusion

Becoming a Wow Momo franchise partner is an excellent opportunity to tap into India’s booming food service industry. With a well-established brand, flexible models, comprehensive training, and high-profit potential, it’s a rewarding business for both new and experienced entrepreneurs.

By understanding the Wow Momo Franchise Cost, eligibility requirements, and operational processes, you can make a well-informed investment decision and run a successful food business.

For those exploring other popular Indian F&B franchise opportunities, you might also want to look into Yewale Amruttulya franchise setup cost, another strong name in the tea café segment.

FAQs

Q1: What is the minimum investment required for a Wow Momo franchise?

A: The minimum investment starts from ₹8–₹12 lakhs for a kiosk model.

Q2: Do I need prior experience in the food industry?

A: No, Wow Momo provides comprehensive training for franchisees.

Q3: How long does it take to set up the franchise?

A: On average, it takes 45–60 days from application to launch.

Q4: What are the expected profit margins?

A: Net profit margins typically range between 15% and 25%.

Q5: Can I open multiple outlets?

A: Yes, franchisees can expand to multiple locations once their first outlet performs well.